Degussa Optimises its European-Wide Marketing Activities for Two Business Units
The business units Aerosil & Silanes and Advanced Fillers & Pigments of Degussa AG, Düsseldorf, have reorganised their European marketing departments. These units have set themselves the ambitious goal of offering their customers the best and most efficient service in Europe. Their two newly created sales centres, which are headquartered in Frankfurt on the Main, offer customers highly knowledgeable service and support the activities of the local field service. Direct contact with the customers, which extends across all national boundaries, occurs on an individual basis according to each company’s size and needs. The new sales centres are available to customers on workdays, twelve hours per day, including German holidays. In addition, new central distribution warehouses, which are under the direct management of the European sales centres in Frankfurt, have been established in Great Britain, the Netherlands, France, and Spain, replacing the previous local warehouses.
The sales centres in Frankfurt will support consulting work, answer a variety of questions, and handle all aspects of purchase order processing. Their main focus will be on customer satisfaction in every respect. Knowledgeable experts and a team of multinational employees, who have command of all the relevant languages, will communicate directly and professionally with our customers. A centralised and highly advanced computing infrastructure linking all sales, production, and storage units has permanently increased security of supply and also made it possible to provide rapid and efficient distribution processes that focus on the customer. This infrastructure makes it possible to ensure a reliable supply to customers.
The ambitious service goals that the new sales centres are now implementing in co-operation with the local sales forces are the result of comprehensive analyses. With customer requirements considered at every step, the entire process chain – from preliminary contacts to delivery – was examined with a critical eye, especially the organisational interfaces, warehouse locations, and delivery service.
Small particle – big impact. Aerosil & Silanes
The Aerosil Business Line of the Aerosil & Silanes Business Unit is one of Degussa AG’s core businesses. AEROSIL® is the brand name for a variety of pyrogenic silicas and special oxides that are sold in 95 countries and that are manufactured and further developed in five locations in Germany, Belgium, Japan, and the USA. The ultra-fine particle white powder selectively affects the flow behaviour of pharmaceutical products, coatings, paints, and liquid plastics. The powders are also frequently used to reinforce silicone compounds, and the microchip industry uses them for ultra-fine polishing agents. The business unit also manufactures Sivento®Silanes, which are indispensable in the production of composite materials, sealing and adhesive compounds, coatings and paints, and insulating materials. Silanes are also used in foundry applications.
The carbon black people. Advanced Fillers & Pigments
The Advanced Fillers & Pigments Business Unit is one of Degussa AG’s most important strategic business segments and is manufacturing in 17 countries and 26 locations world wide. The company is the only producer that sells carbon blacks, performance silicas, and rubber silanes from a single source. Specialising in surface chemistry and surface physics, it concentrates on the manufacture and application of carbon black, performance silicas, matting agents, functional organosilanes, and blue pigments. Its customers cover a broad spectrum. In addition to pharmaceutical companies and tire manufacturers, the printing, coatings, and paper industries are also represented in its customer base. Brands like ACEMATT®, ULTRASIL®, PRINTEX®, SIPERNAT®, CORAX® and Si 69® belong to the business unit’s product range.
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